Q: Does your facility use Twitter?
Q: How many followers does the facility have?
A: I don't know, our web guy looks after that.
That is a snapshot of a very common conversation I have with professionals and managers in the golf industry. The truth is, Twitter and social media is a great way to inform loyal customers, followers and members of what's going on at the club for the month, week, or day. But, what do you do on those special event days at the club? Do you make tweets and updates to your fan base? How cool would it be If you have a person sitting at their desk in their office and feeling as if they were right on the course inside the action. That's how powerful tweeting and social updating can be...