In the last couple weeks I have come across something I really didn't know much about, and quite honestly would never have been interested in it due to the trust I have in the major golf club companies.  The process is called shaft puring and is offered by the company SST PURE...
When I order my clubs custom fit from the company of choice I always thought the shafts would be of the highest quality.  This process is used by the majority of tour players, and is now being offered to the average amateur. 

In short, SST PUREing is basically a patented process of golf shaft analysis to find the golf shaft's most stable orientation.  So what does that mean?  Most companies install shafts into clubs with the logo up and pay little to no attention to finding the shaft's most stable position.  All golf shafts come off the line different from one another, and as golfers we should be using equipment that is consistent throughout the bag. 

Have you got a club you absolutely love to hit?  Have you got a club you totally avoid?  I know I did.  My most reliable club was the 3 wood and the least reliable were my 4 and 5 irons.  The reason a club may feel great is because for some reason that club was luckily installed very close to the PUREd spot.  The clubs we have troubles with are most likely not even close to the stable position. 

When I first met Grant Taylor of Mobile One Golf (a SST PURE licensee) he asked me which clubs I had issues with.  I told him my 4 and 5 iron.  We chatted and I ended up giving him my 4,5,and 6 irons to be PUREd. Immediately after the process I went out to the range and hit a few balls.  The difference was incredible.   Believe it or not, I was hitting those irons longer, higher, and straighter.  As a professional, I didn't think this was even possible.  I have now given him the rest of my irons and can't wait to see what the outcome is.  The team at Mobile One Golf has been exceptional and make me feel like I'm on tour.  The service is top notch and I believe more people should spend the extra dollars to get their sets PUREd rather than trading in or buying something new.  This process has now eliminated the equipment aspect of any poor ball striking. 

For more information you can visit http://www.sstpure.com/faq.html
Or Contact Grant Taylor through
www.mobileonegolf.com
 


Comments

kebgolfer link
04/30/2010 9:52pm

I have been playing golf for quite some time and I too have never heard of shaft puring. I appreciate the information and I will definitely check it out. Thanks Jim!

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Dan link
04/30/2010 10:11pm

Great post Jim, you made some very good points.

I find it odd almost to the point of frustration, when I see not only average players, but good players, pay little attention to the golf shaft.

I fall in the camp that would rather have a high quality, high end shaft and a mediocre head, than the latest greatest driver with a stock shaft.

SST PUREing sounds like a great concept/patent. I will be looking into this more and making a post on my site!

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golf swing pro link
05/22/2010 6:31pm

Ya I heard a lot about this recently, it's really interesting.

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Grant Tayler link
11/07/2010 1:18pm

Great article! It's great to see a Golf Pofessional that has a full understanding of what Pureing can do, its the only way a player can get to the next level.

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